Your vision, our mission: a united community.
BOND PLANNING
Securing support for school bonds is increasingly challenging due to economic concerns, political polarization, miscommunication, and changing demographics. To overcome these hurdles, school districts must invest time in understanding their communities’ needs and priorities. By focusing on the benefits of proposed projects, showcasing their long-term value, and maintaining transparent communication, districts can build public support and establish trust. Engaging the community in the planning process and demonstrating a commitment to fiscal responsibility are essential strategies for effectively navigating the challenges of passing school bonds.
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STRATEGIC PLANNING
Pfluger’s unique and innovative approach fosters connections, understands diverse viewpoints, and sets clear goals to create safer, more effective, and nurturing learning environments. Our process begins with breaking bread—dedicated time to get to know district stakeholders, learn their definition of success, and establish expectations. We then collaborate to assemble a steering committee comprising parents, community members, students, teachers, administrators, and business leaders.
The Steering Committee
Each district determines the duration and number of committee sessions. During these dynamic sessions, Pfluger challenges the committee with new information and perspectives, presents best practices and research, and forms study groups for deeper exploration. Committee members also shadow students to understand campus realities and frame practical expectations.
MESSAGING
AND BRANDING
Designing a Strong and Consistent Brand
We create a variety of marketing collateral that reaches all stakeholders, ensuring comprehensive engagement and communication across both physical and digital spaces.
Pfluger works with clients to evaluate community perception and pinpoint challenges that inform a robust communication plan.
Communications Plan
We craft compelling narratives and create cohesive visual identities that highlight your unique values and vision, fostering deeper connections and engagement with your community and stakeholders.
Brand Story
Our messaging emphasizes authentic engagement, tailored strategies, and community empowerment through clear and impactful communication.
Messaging
Our collateral services encompass comprehensive branding support through graphic assets, website style, strategic press releases, logo design, social and digital marketing, and marketing materials.
Collateral
HAND OUTS
We design impactful handouts that effectively convey key messages and engage stakeholders in a visually compelling manner.
SIGNAGE
We create eye-catching signage that effectively communicates key information and enhances the visibility of your brand.
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DIGITAL ASSETS
We develop dynamic digital assets that enhance online engagement and effectively communicate your brand's message across various platforms.
BRANDS MADE FOR YOUR COMMUNITY
DATA
MATTERS
Bond Strategy with Data-Driven Insights
We offer sophisticated voter data solutions that enhance bond planning strategies. Our services include detailed mapping of registered voters, such as identifying those aged 18 to 45, allowing committees to strategically target outreach efforts. We also conduct early voting analysis to pinpoint key campuses and rally staff and parents to support voter turnout without direct advocacy. Additionally, our infographics highlight critical voting trends, such as the disproportionate early vote among residents over 65, helping to mobilize younger voters and ensure broader community engagement.
01
Selecting the team, Planning ahead
We collaborate with you to identify the right stakeholders and develop a tailored process and schedule, ensuring that facilities are delivered on time and meet your needs effectively.
02
Facilities Assessment
What facilities do you have and what shape are they in? We will look at programs, enrollment, and demographic projections to see what your district needs.
03
Gathering Information
We meticulously gather and document critical data on demographics, facility conditions, capacities, programs, and policies, providing a solid foundation for crafting a well-informed and effective plan.
04
Visioning
We assist the steering committee in identifying key planning tasks and issues, envision the district's future together, create detailed charts of findings, and collaborate to establish clear priorities.
05
Bond Planning
We will help you take the steering committee findings and put those needs, wants, and desires into a package your community can support.
06
Calling the Election
78 days out—the last day your board can order an election. Because we helped you through a thorough, transparent, data-driven process, your board will have the necessary information to call your bond.
07
Messaging
The key to a successful bond lies in effective communication and community engagement. We help you harness the power of data-driven insights and voter analysis to develop targeted messages, reaching a variety of active voters in your area.
08
Bond Election
After months of gathering, defining, and analyzing information, election night will be the culmination of the community-wide effort to support education in the district.